About Us
We do things a little
differently around here.

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Founders Melbourne O’Banion and Jonathan Abelmann, both husbands and fathers, wondered why getting life insurance wasn’t simpler. And it turned into a bit of an obsession. Plenty of people said, “This is gonna be really hard.” But that only further convinced them it was going to be well worth the effort.

At Bestow, we’re about people.

The ones you show up for. The ones you lose sleep over. The people who count on you and your rides to practice and your chocolate chip pancakes. The people you share a brain with. Or a bed with. 

Bestow was built for those you love. That’s why we’re making it faster, easier and more affordable to protect them. Through the use of data and artificial intelligence, we built a company dedicated to helping more families plan for an uncertain future. Because everyone deserves the protection that comes from having a plan. 

And it feels as good as it sounds. We’re united in our mission, and we’re never as happy as when we get to expand life insurance coverage. Sure, shaking up a trillion-dollar industry won’t be easy. But for our people, and your people, it’ll be worth it. 

Life Plus Giving Equals Bestow


Bestow issues policies by North American Company for Life and Health Insurance®. Reinsurance provided by Munich Re. Bestow is backed by the following investors: