Helping people protect their people

At Bestow, we’re about people. The people you show up for. The people you lose sleep over. The people who count on you, and your rides to practice, and your chocolate chip pancakes. The people you share a brain with. Or a bed with. Bestow was built for the people you love.

That’s why we’re making it faster, easier and more affordable to protect them. Through the use of data and artificial intelligence, we built a company dedicated to helping more families plan for an uncertain future. 


Because everyone deserves the protection that comes from having a plan. 

And it feels as good as it sounds. We’re united in our mission, and we’re never as happy as when we get to expand coverage.

Sure, reshaping a trillion dollar industry won’t be easy. But for our people, and your people, it’ll be worth it.

Life Plus Giving Equals Bestow Life Plus Giving Equals Bestow

Founded with people in mind

We are both entrepreneurs, husbands, and fathers, who set out to solve a meaningful problem. In late 2015 while on a river rafting trip in Colorado, we started discussing the challenges around life insurance, why it can literally be a painful experience, and the social challenges of millions being under-served, including women. Over the following months, after our kids went to sleep, we’d get together to develop our hypothesis that millions of households are seeking a new solution to help them prepare for a better financial future. Bestow is that solution.

We started Bestow to help families better prepare for their financial future. Life insurance is a great start. The loss of a loved one is exponentially compounded when it’s accompanied by financial loss and mounting pressures to pay for a funeral, debts, housing, food, education, etc.

The challenge is until now, no one had reshaped life insurance to fit consumer preferences. Bestow is one of the most affordable and smart solutions in the market. And we’re just getting started. We’ll develop new products and solutions to advance our goal to help millions become empowered to make great financial decisions.

Jonathan Abelmann
Melbourne O'Banion

Our partners and investors

Our products are provided by North American Company for Life and Health Insurance®.

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