We’ve spent the past year building a solution to a troubling problem. Today, less than 44% of households have individual life insurance, yet 85% of consumers recognize the need for it. So why the disconnect?
As we researched founding a startup in this space, many told us life insurance isn’t as relevant anymore as life expectancy has increased and consumers view themselves as more “invincible.”
However, this didn’t align with our own research and intuition, which demonstrated millions of people view life insurance as a relevant and needed financial product, yet aren’t interested in dealing with the hassle involved in the traditional process. Seriously, when was the last time you had anyone tell you buying life insurance was enjoyable? Or didn’t visibly cringe when talking about their life insurance agent?!
Well, today is a new day, and we’re thrilled to officially announce some big things for Bestow.
First, we’ve begun rolling out modern life insurance products across the U.S. In both Texas and Utah, we’ve already received an amazing response: